Pro Tips for choosing your perfect domain name

Domains are the address system of the internet and they provide an easy way to connect web browsers (Internet Explorer, Chrome, Firefox) and websites. So, for instance, if you use the address www.google.com it is going to take you to the Google website. Your domain...

Where do I start?

At, as you will have no doubt realised, ‘By The Author’ we are evangelical about the importance of having your own website. But where do you start? If you don’t currently have a website (or at least an effective website) then read on as we have compiled a few top...

3 Tips for Website Checks

Your website should convey who you are and what your work is about. It is, afterall, your online counterpart. An out of date, poorly executed website looks unprofessional and is off putting to new readers. It is important to give your site a regular spring clean and...

Does an author need a website?

I had some great news last week – a quite well known YA author (no names am afraid) approached me about a problem they were having with their website. In fact they wanted to know whether it was even worth them having a website when they had a profile on their...

8 Hashtags to use to connect with readers

  On its own social media will not help you sell more books or get your published but it does help you to get your voice heard. Apart from tweeting great content one of the best ways of connecting with readers is the use of hashtags. Hashtags allow us to find a...

3 ways to share links in Facebook

Facebook offers us a powerful tool for marketing but it is sometimes difficult to know how best to manage it. With a plethora of options today we are looking at sharing links. Sharing links in Facebook  There are 3 different ways to show a link you are sharing in...

Blogging for authors

One of the things we get asked often is to help author’s with their blog – whether to set one up or to help revitalise what they already have in place. Today’s post is where we give you 4 easy, simple tips that you can put into action today to help improve your...

Building a following

If your book marketing approach is simply telling people about your book then we would urge you to think again. If your most regular Tweet or Facebook post is simply ‘Book A out today. Buy here’ then we would urge you to think again. It sounds strange but sales can...

3 ways to give your social media an instant boost

Social media is social marketing it helps you attract attention, build relationships and collect contact information of potential readers and loyal fans. The best ways to make social media pay is to learn what to post and where, how best to say it and develop a system...